Which market is larger, baby and maternity products or toys?
Jan 10, 2026
The Chinese baby and maternity products market is far larger than the toy market, having already reached a trillion-yuan scale, while the overall toy market (including infant toys) is only around a few hundred billion yuan.
Market Size Comparison: The baby and maternity products market is approximately 10 times the size of the toy market.
Baby and Maternity Products Market Size: According to industry research reports, the Chinese baby and maternity products market size exceeded 5.2 trillion yuan in 2025, covering multiple sub-sectors such as food, clothing, toiletries, durable goods, smart devices, and services. Among these, infant food, as a core category, is projected to reach a market size of 1.5 trillion yuan in 2026, far exceeding the total size of the entire toy market.
Toy Market (Including Infant Toys) Size: The overall size of the Chinese toy market was approximately 97.85 billion yuan in 2024. AI toys, as an emerging growth point, had a market size of approximately 24.6 billion yuan in 2024 and are projected to increase to 29 billion yuan in 2025. The trendy toy industry (including figurines, blind boxes, etc.) is expected to exceed 110.1 billion yuan in total value in 2026. Although the growth is rapid, it is still in the hundreds of billions of yuan level and is not on the same scale as the maternal and infant market.
